Digital marketing

Digital marketing refers to all marketing efforts that use the internet or electronic devices to promote products, services, or brands. It involves reaching potential customers through digital channels such as search engines, social media platforms, websites, emails, mobile apps, and online advertising.

Unlike traditional marketing (newspapers, TV, radio), digital marketing allows businesses to engage with their audience in real time, track performance, and target specific demographics more accurately.

Digital marketing combines technology, creativity, and data analysis to design campaigns that drive awareness, traffic, engagement, and sales.